Small Business Marketing Ideas
entrepreneurs in Oregon are known to face numerous challenges. Previously, the most burdening of challenges was paying very high taxes. Unluckily, the new taxing plan is not friendly either. That has made entrepreneurs to find other marketing techniques to reduce their expenditure. Below are some marketing strategies that have the potential to be embraced in 2017.
A good strategy for guaranteed success is that of outsourcing. Businesses often have a fear of outsourcing for various reasons. Many organizations consider it an unnecessary expense as all plans can be executed internally. Despite the fears, it is a strategy that will be trendy in the industry in the future.
It will spread in many states including Oregon. There are protectionist efforts by the Trump regime to stop outsourcing but it has countless benefits to small business owners. Elevated taxes can deter this strategy. In turn, that could have detrimental effects in the economy because local business would operate at increased costs. Moreover, companies have an understanding of the advantages of hiring experts that are knowledgeable about new strategies. That is what makes companies hire consultants like Silverback Strategies to create objectives and new strategies. As a business owner, hire consultants that you can trust to evade wastage of time and money. Do your research online and ask friends to recommend you to reputable experts.
Businesses have also embraces mobile based strategies. Small companies benefit more from mobile traffic than the normal. A company with a site cannot lack a positive response. Therefore, companies are doing site customization to improve on entry and customer satisfaction. Mobile strategies also comes in handy in advertising where companies can reach thousands of mobile users and create a local reputation.
Content marketing is another effective strategy. Another useful approach is content marketing. Formerly, it was seen as highly marginal but is now appreciated. The importance of SEO tools is understood by particularly local companies. Companies prioritize sensible and up to date blogs. More so, they know the value of informing clients through guest blogging where all content is for free.
Video advertising is common as well. Small firms can send videos through platforms such as Facebook and YouTube. Research shows that videos attract seven times as many clients as other content.
Most importantly, customer retention is critical. Loyalty program are a great way of attracting customers. This approach is not only useful to small businesses but to big organizations such as banks as well. Banks share videos ad advertisement indicating their impact on communities creating awareness.
Organizations want to become competitive in 2017 by adopting new marketing strategies. The approaches should target customer connection. They need to include social media interaction and loyalty programs.